? PDF Ebook Advertising tactikPAK: Fun Interactive Series - 41 Winning Strategies (tactikPAK[TM] Book 2), by Margo Berman

PDF Ebook Advertising tactikPAK: Fun Interactive Series - 41 Winning Strategies (tactikPAK[TM] Book 2), by Margo Berman

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Advertising tactikPAK: Fun Interactive Series - 41 Winning Strategies (tactikPAK[TM] Book 2), by Margo Berman

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Advertising. It isn’t rocket science. Or brain surgery. It's launching or re-establishing a product in the marketplace. And then positioning that product in the mind of the consumer. If you break marketing down to its basic components, it's a lot easier to understand.

Before you start, remind yourself why you're advertising in the first place: to create results.

More traffic. More sales. More awareness. So always, always, always...think like the consumer (target audience). And work backwards. Ask yourself, what are the results I want? What am I trying to accomplish? What do I want the consumer to do?

The good news is, in marketing there are always several right answers, not just one!

Remember to 1) become your consumer and ask 2) what's in it for me? These are your GPS and steering wheel.

Each step of this advertising workshop focuses on a specific principle. Simply apply that kind of integrated thinking as you go through each section, acronym by acronym. And, you’ll be an advertising maven in minutes!

ABOUT THE tactikPAK™ series.

An engaging digital tutor, tactikPAK™ is a perfect study-buddy. The patented series (Patent Serial No. 08/002,155) offers bite-size summaries of nine related topics. As chapters cover key principles, word acronyms prompt quick retention. Whimsical, color illustrations make learning fun and interactive quizzes allow you to gauge your comprehension. So, you'll quickly master each subject.

It’s a portable crash course. A fun, interactive learning system. Take your digital tutor with you. On your smartphone or tablet. Choose your mobile mentor: ebook or app.

• Sales Rank: #1442472 in eBooks
• Published on: 2014-10-01
• Released on: 2014-10-01
• Format: Kindle eBook

Most helpful customer reviews

0 of 0 people found the following review helpful.
Learn how to make a successful campaign!!
By Heidi Lorraine
The Advertising tacktikPAK served as my guide when trying to understand advertising. This module helped me understand how advertisements work, what makes a successful advertisement and what attracts consumers. It also gives great insight into what makes a successful campaign. Thanks to Berman’s guidance in this volume I definitely feel confident to pull off a successful advertising campaign. Margo Berman is without a doubt a genius. Just look at her credentials and her contributions into advertising and you’ll be unable to argue this.

I also recommend checking out the other modules on the tactikPAK series (especially if you’re in the communication’s field!). Whether you’re a student looking for information, needing guidance or simply looking to enhance the knowledge you already have, each volume goes a long way in helping out. Each chapter breaks down information thoroughly, it’s easy to understand and at the end of every chapter there is a cool interactive quiz to help reinforce what you have just read. I have all of them; they are amazing!

0 of 0 people found the following review helpful.
... Professor Berman at FIU and she is truly an amazing teacher, but also her content in her work ...
By vanessa
Advertising is my life and what I took Professor Berman at FIU and she is truly an amazing teacher, but also her content in her work is amazing as well. I Love these tactikPaks because they help so much in my classes and in my future career. Great quizzes that help and the content is super easy to follow and read. Get it for sure if you are in the advertising, copywriting, design, PR field. You won't regret it. Not only will you use it now during your classes, but you will go back to it when you are working in the real field.

See all 2 customer reviews...

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