@ Free PDF Public Relations tactikPAK: Fun Interactive Series - 60 Winning Strategies (tactikPAK[TM] Book 5), by Margo Berman

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Public Relations tactikPAK: Fun Interactive Series - 60 Winning Strategies (tactikPAK[TM] Book 5), by Margo Berman

Free PDF Public Relations tactikPAK: Fun Interactive Series - 60 Winning Strategies (tactikPAK[TM] Book 5), by Margo Berman

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Public Relations. Just what exactly is it? Is it getting articles in the paper about your company? Is it getting interviewed on TV? Is it persuading your public about your firm’s benefits? Is it creating special events? Is it compiling a list of people in the media (press)? Is it sending out press releases (articles) about your company?

Yes to all the above. And more. If you manage your Public Relations (PR) properly, you can generate a great deal of “free press.”

Why is an article more believable than a print, online or broadcast ad? Because someone other than the company is saying it.

Before you start, ask yourself what you’re trying to accomplish in your PR campaign. The more specific you can be in your objectives, the more likely you are to create a campaign that will target the right reporters, and right public, with the right message.

Remember to ask yourself, if you were the reader of this publication, would your story interest you? Be honest with yourself. If it wouldn’t, could you change it so it would?

Each step of this public relations module focuses on a specific principle. Simply apply that kind of integrated thinking as you go through the module, acronym by acronym. And, you’ll master PR in minutes!

ABOUT THE tactikPAK™ series.

An engaging digital tutor, tactikPAK™ is a perfect study-buddy. The patented series (Patent Serial No. 08/002,155) offers bite-size summaries of nine related topics. As chapters cover key principles, word acronyms prompt quick retention. Whimsical, color illustrations make learning fun and interactive quizzes allow you to gauge your comprehension. So, you'll quickly master each subject.

It’s a portable crash course. A fun, interactive learning system. Take your digital tutor with you. On your smartphone or tablet. Choose your mobile mentor: ebook or app.

• Sales Rank: #1206921 in eBooks
• Published on: 2014-10-06
• Released on: 2014-10-06
• Format: Kindle eBook

Most helpful customer reviews

0 of 0 people found the following review helpful.
Public Relations tactikPAK helped me with my major choice
By Heidi Lorraine
As a public relations major and aspiring publicist, I can honestly say this volume in the tactikPAK series is the one I turn to the most. In the beginning, when I was still uncertain whether or not PR was the right career choice for me, I googled and tried finding answers to see whether or not PR was the right choice for me.

It was the Public Relations tacktikPAK that really helped me solidify my choice in determining my major choice. For those of you who aren’t sure what PR is exactly or want to expand your PR skills, read this! I promise it will help you out tremendously. The volume breaks down everything you need to know about this field, what your responsibilities look like and basically it paints a clear picture of what public relations is. Without this module I really think I would have made the mistake of switching careers. I highly recommend this module to those contemplating a track in this field.

I also suggest checking out the other modules on the tactikPAK series (ESPECIALLY if you’re in communications!). Whether you’re a student looking for information, need guidance on the subjects the series provides or simply looking to enhance the knowledge you already have, the series goes a long way in helping out. Each chapter breaks down information thoroughly, it’s easy to understand and at the end of every chapter there is a cool interactive quiz to help reinforce what you’ve just read. I have all of them; they are amazing!

0 of 0 people found the following review helpful.
Margo Berman is an excellent teacher and truly knows her stuff on Advertising and ...
By vanessa
Margo Berman is an excellent teacher and truly knows her stuff on Advertising and PR. I took Professor Berman at FIU and she is truly an amazing teacher, but also her content in her work is amazing as well. I Love these tactikPaks because they help so much in my classes and in my future career. Great quizzes that help and the content is super easy to follow and read. Get it for sure if you are in the advertising, copywriting, design, PR field. You won't regret it. Not only will you use it now during your classes, but you will go back to it when you are working in the real field.

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