PDF Download Copywriting tactikPAK: Fun Interactive Series - 66 Winning Strategies (tactikPAK[TM] Book 1), by Margo Berman
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Copywriting tactikPAK: Fun Interactive Series - 66 Winning Strategies (tactikPAK[TM] Book 1), by Margo Berman
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PDF Download Copywriting tactikPAK: Fun Interactive Series - 66 Winning Strategies (tactikPAK[TM] Book 1), by Margo Berman
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What does it take to write great ad copy? Clever headlines? Catchy slogans? Compelling visuals? Cohesive campaigns? Yes all that and more.
You must also understand your audience. You must know how they live. What they value. How they liked to be reached. And whether they want to be engaged.
To best reach your target audience, you must think of them three-dimensionally and understand what’s important to them.
That’s how you can create a campaign that demonstrates the Three Rs: Messages that are RELEVANT and RESONATE with authenticity are REMEMBERED.
ABOUT THE tactikPAK™ series.
An engaging digital tutor, tactikPAK™ is a perfect study-buddy. The patented series (Patent Serial No. 08/002,155) offers bite-size summaries of nine related topics. As chapters cover key principles, word acronyms prompt quick retention. Whimsical, color illustrations make learning fun and interactive quizzes allow you to gauge your comprehension. So, you'll quickly master each subject.
It’s a portable crash course. A fun, interactive learning system. Take your digital tutor with you. On your smartphone or tablet. Choose your mobile mentor: ebook or app.
- Sales Rank: #1380151 in eBooks
- Published on: 2014-10-01
- Released on: 2014-10-01
- Format: Kindle eBook
Most helpful customer reviews
0 of 0 people found the following review helpful.
... Professor Berman at FIU and she is truly an amazing teacher, but also her content in her work ...
By vanessa
I took Professor Berman at FIU and she is truly an amazing teacher, but also her content in her work is amazing as well. I Love these tactikPaks because they help so much in my classes and in my future career. Great quizzes that help and the content is super easy to follow and read. Get it for sure if you are in the advertising, copywriting, design, PR field. You won't regret it. Not only will you use it now during your classes, but you will go back to it when you are working in the real field.
0 of 0 people found the following review helpful.
Margo Berman does it again!
By Benazhir Maratuech
The TactikPak carries her signature writing style: Simple, creative and super dynamic! This is the online version of what a pocket-size copywriting guideline would be, yet has all the information needed to become or continue to be a successful copywriter. I highly recommend this to anyone interested in polishing his/her writing skills, any communication student/graduate or professional as the material can easily translate from person to person and career path.
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